Getting the most out of qualitative data

Research skills
In-depth videos

• 2/20/25

Getting the most out of qualitative data

Don’t try to satisfy qual-leery stakeholders by quantifying your qual data! In this video, I show how to use qual data in the best ways possible so that your stakeholders won’t even ask how big your sample size was.

Getting the most out of qualitative data

What makes good applied qualitative research?

How to push stakeholders away from quick and dirty research

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Sam Ladner is available for speaking engagements, training sessions, and short research contracts.